The research will be conducted as a case study of eBay Australia. It is due to these previous findings that this paper proposes to carry out research to determine the opportunities and challenges presented by online business in Australia. Following the development of the Internet and the adoption of digital technologies in conducting businesses, many challenges and opportunities have emerged. The digital platform has created global markets including business-to-business (B2B) and business-to-consumer (B2C) systems such as eBay.
The increased adoption of E-business in Australia and globally has the changed the face of trade and finance. E-business includes all the activities of trade, funds transfer, digital communication and interactions between businesses and between individuals. Some of theĬHALLENGES AND OPPORTUNITIES OF ELECTRONIC BUSINESS 3 organizational opportunities that are available with E-business include increased market share and profitability, better customer service, and improved product delivery. Burns (2016) defines E-business as the process of buying and selling of goods and services via the internet. As such, E-business can be defined as the use of digital technology to improve organizational performance. The electronic business is also known as Electronic commerce, or E-business refers to doing business via the Internet.
Study findings also report that businesses require formal methods to evaluate the performance of e-business to realize the benefits of online investment and further expand their online venture. Some of the challenges include issues with globalization and global trade such as cross-border taxation, information flow, cybersecurity and trust, authenticity and the high cost of acquiring new and emerging technologies, as well as the skilled workforce, operate and maintain the infrastructure. Because of the fast-evolving nature of technology and E-business, many businesses found the new developed to be challenging. Introduction Businesses in Australia and the world over are increasingly adopting the Internet and the World Wide Web (The Internet and The issues presented indicate that e-commerce in Australia has created value for businesses, although the benefits and longterm and depend on the management and technical issues to be addressed.